Production · Import · Wholesale distribution

Start your day with us!

For more than 25 years we have been producing, importing and distributing food and non-food products for retailers, distributors and HoReCa businesses.

Over 350 products from a single supplier

By the case, for the shop shelf and HoReCa, delivered with our own fleet. See how we deliver →

OlivesLife Defne · Life Merve
Pickles and preserved vegetablesLife Defne · Life Merve · Turan
Tomato paste and tomato productsLife Defne · Life Merve
Jams, preserves and marmaladeLife Defne · Life Merve
Tinned fishLife Merve
Bin bagsMerve Pack
Culesul măslinelor de pe ramuri

Our story

A family business, carefully grown for over 25 years

Defne Selos was founded more than 25 years ago, out of a desire to offer consumers in Romania authentic, carefully selected, high-quality food products.

We have grown on solid principles: respect for tradition, attention to our customers’ needs and a constant commitment to excellence. Today our portfolio includes more than 350 food and non-food products.

Our brands

Discover the own brands in the Defne Selos portfolio

Discover the Life Defne range, a varied selection of olives, preserved vegetables, pickles, tomato paste, salt, jams and fruit marmalade, perfect for flavourful meals.

Enjoy the Life Merve range, with preserved vegetables, fish, tomato products, olives, preserves and fruit jams, for delicious, authentic dishes.

Turan

Savour the authentic taste of the Turan range, with pickles and preserved vegetables made to traditional recipes, ideal for any meal.

Choose sustainability with Merve Pack, a range of bin bags designed for a cleaner, more responsible environment.

Quality

Why Defne Selos

At Defne Selos, quality is not just a promise but a guarantee we honour in every product we offer.

ISO 9001 and ISO 22000 certified

A food quality and safety management system certified to international standards.

Carefully selected raw materials

Every product reflects exactly what is stated on its packaging; production and storage follow strict hygiene standards.

Renowned suppliers

We work with suppliers from Turkey, Greece, Egypt and Bulgaria for a consistent supply and controlled origins.

Conserve deschise: mazăre, fasole, porumb și sardine

Where to find our products

LidlCarrefourKauflandPennyProfiMetroSelgrosAuchanBarta AțiSantecUnicarm

Partner companies

NaturaSasuTukașHazal

Would you like our products in your shop?

We work with retailers, distributors and HoReCa businesses in Romania and abroad. Tell us which products you are interested in and we will get back to you with a quote.

Find out how our distribution works →