Who we are

A family business for over 25 years

Defne Selos was founded more than 25 years ago by a family with a passion for good food and a wish to bring exceptional products to the Romanian market.

Over the years, the company has grown organically and is still a family business today. This continuity has helped us keep the authenticity, integrity and commitment to our customers that have defined us from the start.

Today, we are a leading name in the import and wholesale distribution of food and non-food products, serving generations of customers with the same dedication as on day one. With a motivated team, we are proud to be a trusted partner for businesses across Romania and abroad.

25+

years as a family business

warehouses: 2 in Petrăchioaia, Romania, and 1 in Turkey

No MOQ

as a rule, no minimum order quantity

B2B

we sell only to businesses: retailers, distributors, HoReCa

Our mission

Our mission is simple yet powerful: to bring high-quality food and non-food products into Romanian homes, carefully selected from the best international sources. We want every product to reflect our rigorous quality standards, offer an authentic experience and add to the moments of joy in our customers’ lives.

At the same time, we constantly invest in long-term relationships with our suppliers and customers, built on transparency and mutual respect. We are committed to innovation and adaptation, so that we can respond promptly to the ever-changing needs of the market.

Our values

Four principles that guide us every day.

Family and tradition

We believe in the strength of family ties and in the continuity of authentic values. We are more than a company – we are a community of people working together towards a common goal.

Uncompromising quality

Quality comes first. From selecting suppliers to delivering products to our customers, every step is carried out with care and professionalism to guarantee excellence.

Trust and integrity

We build relationships based on trust. Open communication, respect and honesty are the cornerstones of everything we do.

Innovation and adaptability

The world changes fast, and we change with it. We are committed to staying competitive and innovating, while staying true to our traditional values.

Our brands

Alongside the brands we import, we have our own brands, designed to offer good value for money.

Life Defne

Green and black olives: whole, pitted, as a paste or in a mix.

Life Merve

Vacuum-packed olives and canned fish, such as herring and sprats in tomato sauce.

Merve Pack

Strong drawstring bin bags in several sizes and scents.

We work with retailers, distributors and HoReCa businesses

We sell wholesale only, to businesses. Tell us which products you are interested in and we will send you a quote.

We deliver abroad with our own transport once the goods and transport have been paid in advance, or you can collect your order with your own transport. As a rule, there is no minimum order.